Relationship between national identity and corporate culture

"The products "Colombia es Pasion" are part of a competitive government strategy that wants to close the gap between the perception and the reality of the image that Colombia has around the world." http://www.colombiaespasion.com/index.php/es/tienda-colombia-es-pasion.html

The relationship between the corporate culture and the national identity consists basically in the adoption of some costumes and behaviors by different corporations in order to participate of a national strategy.

An example of this situation would be the adoption of some companies of the "Colombia es pasion" as part of the advertisement placed in their products.